WELCOME

If you are someone who has often wondered WHY people do what they do, then you will probably have come to one of three conclusions (or, at least, some close approximation):

1. It's just random! I have a better chance on the roulette wheel than I do trying to figure out what is really going on.
2. Almost everyone but ME is mistaken, deluded or stupid!
3. It must be something to do with different people seeing things differently.

Over a quarter of a century of quantitative research shows, categorically, that it is the third of these that is the (objective) truth ... and that the determining factor is a person's Values

Our Values are the nest of beliefs and motivators - largely subconscious - that underpin our attitudes to almost everything we encounter. They are tied directly into our emotions, not our rational faculties. They are what so frequently make us choose something or perform an action before we have really thought about the consequences.

If we could, in some way, understand a person's Values, then we would be able to understand better why they do what they do. Perhaps more importantly, we would be better placed to influence them - not in any "controlling" sense but perhaps by making "natural" to them a choice or behaviour that we consider desirable.

Cultural Dynamics Strategy & Marketing advises organizations of all kinds on the implications of changes in cultural and individual Values on policies, processes and procedures.

Our methods are based on quantitative research that has been conducted since 1973, measuring the Values, Beliefs and Motivations of (primarily) the UK population. Similar research has been conducted in over 40 countries by similar organizations.

We have proven expertise in Brand positioning, Brand proposition development, Policy development, Fund raising (charities, etc.), Sales improvement ... in fact, most areas of business that pivot around a clear, workable understanding of what makes people tick.

We combine our business experience as managers and consultants with this deep, rich body of research and apply it to create robust business solutions.

ARTICLES, REPORTS & STUFF

• THE 21st CENTURY HUMAN CONDITION.

  Once we think beyond our immediate familial or social circles, it's very much a common experience to feel that "mainstream society" is on a different planet and a different course than ourselves. Les Higgins and Pat Dade briefly explore the causes of that experience and try to answer the Xfiles-esque question, "Why are there so many aliens amongst us?"
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• Changing Values

  We've invited a long-time friend, John Powderly FRSA, to ramble freely over various topics, such as "Happiness", with the only requirement that he use his professionally tempered "empathy" to explore things from differing values perspectives. These are bite-sized pieces that are nevertheless thought provoking.
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• CYBER SECURITY - THE "INSIDER" THREAT.

  Pat Dade shares some thoughts about an often neglected area of cyber security - whether "employees" feel enough sense of "belonging" to "care" about the organization's security.
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• THE LABOUR PARTY AND ITS ACCIDENTAL LEADER.

  Pat Dade continues the series about the fallout from the 2017 General Election with a look at the Labour "minor miracle".
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• THE CONSERVATIVE PARTY. A LAST HURRAH?

  Pat Dade continues the series about the fallout from the 2017 General Election with a look at the Conservative voter's journey to the ballot box.
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• EYE OF THE STORM? OR THE BEGINNING OF THE END OF TRIBAL POLITICS?

  Pat Dade starts off a series of articles about the fallout from the 2017 General Election.
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• HUNG AND DUP'ED

  Les Higgins takes a slightly wry look at the taste left in the mouths of the electorate following the 2017 General Election
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• A PRE-ELECTION VALUES SNAPSHOT

  Pat Dade discusses some implications drawn from a Values survey taken before the 2017 General Election starting gun was fired.
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• MASLOW GROUPS, VALUES MODES and OCEAN

  A sequence of articles in which Pat Dade discusses the connections between Personality and Values.
  1. Developing Psychological Insights through Data.
  2. Bridging Personality and Values?
  3. Maslow, Schwartz and a HEXACO Axis.
  4. A journey to the dark side - from SDO to BOTU.
  5. The Heart of Darkness - From BOTU to POD.
  6. Emerging from the Dark Side into the Light.
  

• WHY SIMPLY COUNTERING 'FAKE NEWS' WITH 'FACT CHECKING' MAY NOT WORK.

  Chris Rose of Campaign Strategy blogs on the rise of 'fake news' and what may or may not be required to counter it.   More

• IN REFERENCE TO THE EU REFERENDUM

  A series of articles that relate to the British EU referendum - published before the vote.
  Brexit - who cares? Part 1
  Brexit - who cares? Part 2
  Brexit - the latest battle in the values war. Part 1
  Brexit - the latest battle in the values war. Part 2
  Hotel California, Brexit and the European experiment.
  

  Articles publish after the vote.
  It's NOT the economy, stupid!
  Can the UK expect to have less Prospectors in the near future as a result of the Brexit vote?
  BREXIT, Values and Age.
  

• IN REFERENCE TO THE LABOUR PARTY

  A series of articles that relate to the state of the Labour Party since its defeat at the General Election of 2015.
  Labour's Future (John Cruddas report)
  Is the Labour Party the victim of a left wing take-over?
  NEW, BLUE or TRUE LABOUR.
  RE-EVOLUTION 1.0.
  POWER. TO THE PEOPLE?
  Jeremy Corbyn: What the media classes don't get.
  Labour are becoming a toxic brand.

• SHOULD I STAY OR SHOULD I GO?

  A values perspective on returnee migrants. Disillusioned with their treatment and prospects within the EU, many migrants are making the choice to return home.   More

• GREECE 2016.

  Apathy, Anger, Historic Outrage and the Molotov cocktail hour.  More

• VALUES, PEOPLE, ORGANIZATIONS and
  "THE LADDER OF CHANGE"^TM.

  There is a growing understanding amongst organizational change, recruitment and talent professionals that personal values are a major factor determining a successful outcome, failure or something in between. We have long had a unique handle on this - not least because we measure personal values.

  This section is dedicated to articles and papers relevant to these subjects.

• Discover your own VALUES MODE by taking our questionnaire.
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• Visit our VALUES ALPHABET to read brief descriptions of the 100+ psychological attributes that enable us to understand, in depth, the VALUES MODES.
  

• Grrr!

  In our "Viewpoints" section, Les Higgins feels the need to vent his personal anger at the entire political establishment over Brexit.
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• BREXIT VALUES STORY PART 2.1

  Chris Rose of Campaign Strategy pulls together fascinating data from CDSM's surveys conducted before and after the UK's general election on 8th June, 2017.   More

• CAN USING VALUES MAKE A BETTER SOCIETY?

  David Evans, Director of The Campaign Company and former Assistant General Secretary of the Labour Party, discusses this question on the Huffingtonpost.   More

• ARE PEOPLE'S VALUES DIFFERENT AT WORK THAN THEY ARE AT HOME?

  Recent surveys across Europe, examined using CDSM's 'Values and Organisational Cultures Styles' (VOCS), suggest not.  More

• MEANINGFUL LIVES.

  Client question: Do you think that what someone perceives as a 'meaningful' life may be related to their unmet needs - their values?  More

• FOSTER CARING VALUES.

  The practical application of Values in the oft misunderstood world of Foster Caring. (Size 190K: PDF)  More

• 'RELIGIOUS EXTREMISM' AND THE USE OF FORCE.

  Strong religious belief and everyday acceptance of physical force to 'get what you want'.  More

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  Chris Rose's epic journey through Cultural Dynamics' Values Space.  More

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