Values Modes


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The British Values Survey 2008

 

Over the last 30 years, an ongoing body of social survey research has tracked and forcasted the changing values, beliefs and motivations of the British population. Using the responses to over 1000 questions, we have developed a typology that explains the dynamics of personal, market and cultural changes.

The typology is called Values ModesTM.

The Values Modes categorize people into 12 discrete psychographic types. Each group represents between 7% and 12% of the population aged 15 years and over. The categorization is based on the responses to a short questionnaire, which can be used in any piece of research and is easy to administer face-to-face, by telephone or on-line.

We license the use of the questionnaire to clients and third party companies - primarily research agencies - for use on customer and employee research. The process is simple. The responses are sent to us and the results returned within minutes or hours, depending on the complexity and size of the data file.

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Take our on-line questionnaire and we will email you a link to a brief description of your Values Mode.
 

 

 

 

 

 

Read these articles to see how you can use Values Modes.

 

 

 

 

 

"Using Values Modes" by Chris Rose and Pat Dade.

 

 

 

 

 

"Research into motivating Prospectors, Settlers and Pioneers to change behaviours that affect climate emissions" by Chris Rose, Pat Dade and John Scott.