Chris Rose's epic journey through Values Space, using the Cultural Dynamics’ Values Mode segmentation system.
This is the first guide book to the world’s most powerful, unique and detailed model of the underlying
unconscious drivers which influence human behaviour. What Makes People Tick
is essential reading.
The book explains how you can really understand what people think, and why they think it.
It gives you guidance (and live examples) of how you
can change people’s behaviour by using this knowledge.