The complete set of articles we published during the run-up to the 2010 British General Election. This series includes studies of the heartland of support for the three main Westminster political parties.

Our good friend Chris Rose, of Campaign Strategy, puts the science-politics of Copenhagen in perspective and shows us how to move on. He deals with the "Never People" who, although mythical, nevertheless manage to guide our decision makers to make bad choices. Chris encourages us to focus on climate-friendly behaviours that are already taking place, rather than seeking the "perfect victory" over climate deniers.

A slightly irreverent look at the public perspective on the much vaunted Copenhagen event, based on the responses of 2000 people to a survey conducted immediately before the summit opened.

This report looks at ways to take "green" out of the hands of the hair-shirt and sandals brigade and to co-opt the rest of society. Special emphasis is laid on Now People (one of Cultural Dynamics' Values Modes, a subset of the Prospector/Outer Directed Maslow Group) because of their pivotal role as Early Adopters of change.

As an aid for the reader, Cultural Dynamics has provided an addendum that gives a rich picture of the Now People. You can read it by clicking on the link below.
The Now People

In this short article, Les gives a brief description of how British pub-culture was transformed from the traditional "Local" to the now familiar chain pubs of "The Strip". This is an object lesson in the power of the Values approach.

(NOTE - If you're not up to speed on Cultural Dynamics' Dynamic Maslow Theory, then take a look at the "Values Modes" pages on this site. For a more in-depth view, read the "Using Values Modes" article listed below).

All 5 parts of this series in one file. In these articles, Pat Dade explores the issues around managing "talented" people - which, to many managers, means managing those real "pains in the proverbial" that have the strange ability to be "invaluable" while mostly being the furthest "off base"!

Published in Issue 2 of R-UK, the magazine of Remedy UK, our Values guru, Pat Dade, gives the skinny on the much vaunted idea of patient "choice" in healthcare. Is it really a panacea for what ails our health services? More importantly, does it really serve the patient's needs? According to Pat, probably not.

Published in Issue 8 of Total Politics magazine, Chris offers a few insights into effective campaigning and communications. He argues that focusing on who people are (their Values) is more effective than what people have got (their Class)

If someone were to ask you how important “integrity” is as a personal trait, in yourself and in others, the chances are you’d say “very”. If you happen to be an executive in an organisation, the chances are that you would rate integrity as one of the top three attributes that affect personal performance – the ability to deliver results. Integrity is one of those value-words - like courage, honour and loyalty – that we all use without explanation, as if everyone in the world understands the same things by them – but is that true?

Our friend Chris Rose, of Campaign Strategy, and our own Pat Dade provide the essential outline of the Whys and Wherefores of using Values Modes. In their own ways, these are probably the two leading practioners of Values Modes today. Here they describe the foundations for the application of Values to real-world programs.

Pat Dade is joined by Chris Rose, of Campaign Strategy, and John Scott, of KSBR Brand Futures, in this comprehensive report. The title gives the best clue as to what the article is about.

The Centre for Sustainable Energy, in partnership with the 4 local authorities of the former county of Avon, used Values Modes to communicate environmentally sustainable behaviours to the difficult to influence, consumer oriented Outer Directed people. The communication mechanism was an exhibition (physically show-casing ideas) called the "100 Ideas House".

Natural England tasked Cultural Dynamics, Campaign Strategy and KSBR to get under the skin of public attitudes to undersea environments. There is little public understanding of this important part of our eco-scape and, consequently little support for the conservation measures required of government. The combination of Values Modes applied to KSBR's innovative Constructor Groups and an on-line survey conducted by GMI, provided insights to enable Campaign Strategy to develop campaigning methods and communications.