If you are someone who has often wondered WHY people do what they do, then you will probably have come to one of three conclusions (or, at least, some close approximation):
Over a quarter of a century of quantitative research shows, categorically, that it is the third of these that is the (objective) truth ... and that the determining factor is a person's Values
Our Values are the nest of beliefs and motivators - largely subconscious - that underpin our attitudes to almost everything we encounter. They are tied directly into our emotions, not our rational faculties. They are what so frequently make us choose something or perform an action before we have really thought about the consequences.
If we could, in some way, understand a person's Values, then we would be able to understand better why they do what they do. Perhaps more importantly, we would be better placed to influence them - not in any "controlling" sense but perhaps by making "natural" to them a choice or behaviour that we consider desirable.
Cultural Dynamics Strategy & Marketing advises organizations of all kinds on the implications of changes in cultural and individual Values on policies, processes and procedures.
Our methods are based on quantitative research that has been conducted since 1973, measuring the Values, Beliefs and Motivations of (primarily) the UK population. Similar research has been conducted in over 40 countries by similar organizations.
We have proven expertise in Brand positioning, Brand proposition development, Policy development, Fund raising (charities, etc.), Sales improvement ... in fact, most areas of business that pivot around a clear, workable understanding of what makes people tick.
We combine our business experience as managers and consultants with this deep, rich body of research and apply it to create robust business solutions.
Apathy, Anger, Historic Outrage and the Molotov cocktail hour. More
The evidence, the verdict and some consequences drawn from recent research by CDSM. The first of two reports "Inside the Labour Heartland" More
New research shows European public opinion about relying on military force to combat terrorism is not so much a function of nationality as it is of values. More
Questioning speakers' rights to present their ideas on campus or in class rooms - a resurgence of Political Correctness? More
It's no longer "business as usual" in the Labour Party. More
Jon Cruddas MP on Labour's toxicity from a values perspective. (New Statesman article). More