This year we are undertaking one of our regular major update surveys of the state of Values amongst the population of Great britain.

It is the decades of data we have collected through these surveys that form the root of all our knowledge, understanding and expertise in advising our clients on the impact of Cultural Values on their business area and interests. While the survey focusses on Britain, the insights it gives are transferable to other cultures.

The first part of the survey, the Calibration , is currently in the field. This is a carefully designed and regulated, face-to-face survey to provide a calibration and weighting that can be applied reliably to further surveys, including any conducted with or on behalf of our clients.

The second part is currently in the design and layout stage and will be fielded in the July-August period. If you or your organisation would like to share in the findings of this study, we are offering the opportunity for you to add your questions to the survey. By doing this, you will, of course, receive a customised report on the findings relevant to your business. Perhaps more importantly, you will be linked into the most in-depth body of Values research and consultancy currently available anywhere in the world.

To find out more about participating, contact Pat Dade at

mail@cultdyn.co.uk