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The
12 Values Modes
- the VMs
(pronounced "vims")
- form a psychographic
classification system
based on individuals'
values sets. By
the term "values",
we mean that nest
of beliefs and motivations
- mostly unconcious
- that underpin
our attitudes to
everything we encounter.
The
VMs help answer
the question of
WHY people
do the things and
make the choices
that they do.
This
is a valuable understanding
in itself but Cultural
Dynamics takes this
to a new level through
its understanding
of the dynamics
of change that
operate through
the VMs. These changes,
which occur at the
level of the individual,
aggregate in the
population over
time to form significant
changes in organizational
and societal (cultural)
values.
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